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| Variable Data Technology |
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In the past year technology has finally enabled the one-to-one future for direct mail. While the effectiveness of both traditonal and new media dropped, variable direct mail using the latest color digital printing technologies has shot forwards.
The incredible quality and economy of the latest digital presses from Xerox, Kodak, HP and Xeikon give us the ability to print completely variable pieces at offset quality. |
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Koloriste has the latest tools and knowledge to drive the one-to-one marketing cycle.
Using variable data communications software from XMPie and Xerox we provide true cross-media dynamic publishing.
- data and decision points from any popular database or flat-file format.
- integrated print, web and e-mail marketing campaigns all driven by the same data and rules.
- variable page technology - all page items can be variable - photos, graphics, text and document layers.
- design plug-ins for Adobe page layout and web design software.
- each printed piece, web page or e-mail can be a unique individually customized marketing message based on information from the client’s database.
- each variable data print piece can include a personalized response url which pushes the client to their own individual web micro-site - providing vital feedback and instant campaign and response rate tracking.
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