>>> site français
about
us		 variable
data		 graphic
services		 file
transfers		 contact
us
Log In
VDC
Variable Data
Communications
The Benefits
Building the
One-to-One
Cycle
The Technology
Variable Data
Services
Marketing
Packages
Push, Pull and the One-to-One cycle
Push
Push marketing is driven by the vendor and is normally used to make the customer aware of the vendor's existence and services. Direct mail is one example where traditionally information is pushed out to the client.
Pull
Pull marketing on the other hand is driven by the customer. The customer pulls information from the vendor about only the products in which they are interested, typically through a web based form.
1to1 Cycle
Koloriste's variable data services allow the two strategies to be used in tandem as tools to establish and maintain a one-to-one marketing relationship.
  1. Variable content direct mail is used to present relevant information with a targeted call to action.

  2. A personalized URL on the printed piece pushes prospects to their own individual web sites where the offer can be refined and campaign results clearly measured.

  3. On the web site new offers can be presented based on information supplied by the customer.

  4. A web to print function allows the customer to request more information in the form of a new printed or electronic communications - starting the cycle once again.
Throughout the cycle new data about the customer is collected and can be used on the fly to precisely modify both the offer and its presentation.

This capability to drive the communications cycle from a variable printed piece to a personalized web site and back to variable print is unique.

This cycle of informed communications with the customer is the basis of one-to-one marketing.
Home    About Us    Variable Data    Graphic Services 
File transfers    Contact Us    site francais
Site Hosting, design, content and programming by koloriste inc.
©2003 All rights reserved.