No two clients are exactly alike. Ideally, your advertising message, offer and call to action should be precisely matched to each individual client.

Koloriste's variable data services empower you to do exactly that for direct mail, web and email promotions right now!

Each piece can pitch a unique targeted offer using text and graphics that are relevant to the individual recipient.

Variable Data Communications uses digital technology to vary one or more elements in a printed piece, PDF file, web page or email using content from a database.

Which offer, text or graphic elements to use for each piece and where to place them is controlled by a set of business rules.

Much more than a simple mail merge, VDC allows changes in text, color photos and graphics, and even the entire document layout for every individual communication.